Daniel Williams Daniel Williams is the co-founder and CEO of BlueLena, an end-to-end audience management and strategic marketing firm that supports over one hundred media brands across the US and Canada. Prior to starting BlueLena, Daniel co-founded and led LEAP Media Solutions for six years, through its acquisition by BlueVenn where he remained on for two years as President of its US division. He began his twenty-year publishing career with McClatchy and has held senior executive roles with the New York Times Company, Gannett and The Day, where he implemented the first membership model in newsmedia, which has been widely adopted as an industry best practice. Daniel is a graduate of North Carolina State University and resides in Cary, NC with his wife and three children.